Nicola, that is me, and please just call me Nick, is a digital Marketing professional with an extensive experience ranging from digital marketing: SEO, SEM, PPC, Social Media, CRO and Analytics to client relationship management. I am experienced in managing multi faceted team as well as creating and executing business strategies at an EMEA level. I am Google Partner Adwords and Analytics Certified.
Currently I am SEO/SEM/Web Analytics Director at Bruce Clay Europe, a leading worldwide Digital Marketing Agency and he is based in Switzerland and Italy and I joined Bruce Clay Italy in Milan as a Senior SEO Analyst in 2010. In late 2011 I moved to Bruce Clay Europe in Ticino, Switzerland, near Lugano.
As Director of SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social and Web Analytics I have overall lead of the team of Analysts (6+) and have responsibility for the entire customer base, consisting of 100+ International clients on: Search Optimization on all the most important Search Engines in the world, PPC Advertising, Conversion optimization, Social Media Marketing, Brand Reputation, Web Analytics, Web Penalizations Recovery, Site Migrations and digital marketing training.
Prior to that, I operated as a Systems and Network Administrator and also as a Security expert on Networks appliances in Information Technology departments of several Italian companies like NTS SpA, an Italian Start-Up (listed at Milan stock exchange).
I am based near Milan (Italy) and travel daily to Switzerland. I am a proud dad and former Guitar player and sailor.